Amtrak wants you to break out of the Travel Quo and they are using a bobble head family to persuade you starting with the idea that if you leave the driving to someone else you can bond as a family better. This campaign is meant for social, hence the subtitles.

Client: Amtrak
Agency: FCB New York
Account Management:
Marketing Integration Leader: Bill Miller
Group Management Director: Suzanne Santiago
Account Director: Melissa Pitts
Account Supervisor: Quinn Schwellinger
Account Executive: Jordan Abramson
Group Planning Director: Raig Adolfo
VP Strategic Planning Director: Mark Hall
CCO: Ari Halper
ECD: Stu Mair
GCD: Gabriel Schmitt
ACD: Kat Dudkiewicz
Director of Integrated Production: Leelee Groome
Executive Producer: Stacy Flaum
MPC, Visual Effects and Post Production
Big Foote Audio, Sound Design and Original Composition for “Alien”
Sonic Union, Mix (Mike Marinelli, Mixer)
Epoch Films, Production Company
Director: Matthew Swanson
Director of Photography: James Laxton
Spotwelders, Edit Company (Dick Gordon, Editor)

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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