Amtrak wants you to break out of the Travel Quo and they are using a bobble head family to persuade you starting with the idea that if you leave the driving to someone else you can bond as a family better. This campaign is meant for social, hence the subtitles.

Client: Amtrak
Agency: FCB New York
Account Management:
Marketing Integration Leader: Bill Miller
Group Management Director: Suzanne Santiago
Account Director: Melissa Pitts
Account Supervisor: Quinn Schwellinger
Account Executive: Jordan Abramson
Planning:
Group Planning Director: Raig Adolfo
VP Strategic Planning Director: Mark Hall
Creative:
CCO: Ari Halper
ECD: Stu Mair
GCD: Gabriel Schmitt
ACD: Kat Dudkiewicz
Production:
Director of Integrated Production: Leelee Groome
Executive Producer: Stacy Flaum
MPC, Visual Effects and Post Production
Big Foote Audio, Sound Design and Original Composition for “Alien”
Sonic Union, Mix (Mike Marinelli, Mixer)
Epoch Films, Production Company
Director: Matthew Swanson
Director of Photography: James Laxton
Spotwelders, Edit Company (Dick Gordon, Editor)