These indents are part of the recent AMTV launch. Wow! did I just see
Taylor Swift in those scrambled eggs, was that Lil Wayne dripping with syrup
on that short stack! See for yourself.

These run up to 8 times per hour which also work as sponsor beds and video
premiere opens.

What is AMTV?
It’s real music for real people who want to start their day off right. It’s
six straight hours of music videos and music content, every morning from
Monday to Thursday- 24 hours every week. No loud host, no UGC dance moves,
any flashy lights or pyrotechnics, and definitely not the same videos played
over and over again.

Credits Agency: MTV On-Air Design Prod Co: MTV On-Air Design Director: Crobin Producer: Oren Kaunfer DP: Ed David AD: Kevin Walter Creative Director: David McElwaine Writers: Crobin/David McElwaine Art Director: Crobin VP On-Air Design: Romy Mann SVP On-Air Design: Jeffrey Keyton Exec. VP: Tina Exharos Production Manager: Kimie Kimura-Heaney Project Manager: Ross Jeffcoat Production Designer: Christina Aprea Editor: Crobin VFX Supervisor/3D: Chris Gallagher Egg/Coffee Stain Stylist: Ben Kress Cream Cheese Stylist: Michael Lawrence Sound Design: Big Yellow Duck Music: "Please Don't Stop The Music" by Rihanna, "21 Guns" by Green Day, and "You Belong With Me" by Taylor Swift.

Comments (1)

  • Dabitch's picture

    I like the "jesus-toast" reference. :))

    Aug 31, 2009

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