about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • tod.brody's picture

    Its sentimentality is obviously meant to appeal to all those ten year old girls who love horses and drink Bud. :-)

    Feb 05, 2008
  • Hygge's picture

    This is a great spot. It will really help to build the brand. People will love it and will talk about it. This is the standard for other tv commercials. It is genious.

    If this were 1979.

    It's 2008. Wake up.

    Feb 05, 2008
  • dougmo's picture

    We all think this one misses the mark. Yet it sweeps every poll, from the tiny Admeter to the huge AOL to Youtube. What does that say about our taste level as it matches up to America? Are we in the business to reflect and embrace how that big center cut of America thinks? Or are we in to change it? How realistic is it to believe we CAN change it. Or that America wants to be changed in their sensibilities? I guess it's classic storytelling. But what type of advertising resonates hugely today with that big centercut of America that ISN'T this type of work?

    Feb 26, 2008
  • Tahrialah's picture

    I loved this one! And they re-ran it for the Kentucky Derby, so it was at least versatile.

    May 19, 2008

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