With a major nod to Rocky, this Clydesdale does not give up.
Agency: DDB, Chicago
Its sentimentality is obviously meant to appeal to all those ten year old girls who love horses and drink Bud. :-)
This is a great spot. It will really help to build the brand. People will love it and will talk about it. This is the standard for other tv commercials. It is genious.
If this were 1979.
It's 2008. Wake up.
We all think this one misses the mark. Yet it sweeps every poll, from the tiny Admeter to the huge AOL to Youtube. What does that say about our taste level as it matches up to America? Are we in the business to reflect and embrace how that big center cut of America thinks? Or are we in to change it? How realistic is it to believe we CAN change it. Or that America wants to be changed in their sensibilities? I guess it's classic storytelling. But what type of advertising resonates hugely today with that big centercut of America that ISN'T this type of work?
I loved this one! And they re-ran it for the Kentucky Derby, so it was at least versatile.