A fine example of Big Industries Hypocracy. "We don't want kids to drink". And the next day you read in an advertising magazine that the breweries are strugling (but trying very hard!) to reach a young audience (they prefer Breezer).
(And it's boring too. There are so many good ads from breweries telling people to drink responsibly).
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Independent creative agency Zambezi has named Danielle Pak as its first...
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