Puns! Even in describing this job, they joke: " Exhausted after multiple castings to find three perfect women Bang MD and executive producer Jeremy McWilliams said, "It was long and hard but worth the effort." " I bet it was.
Agency: Nitro, London
Director: Paul Shearer

Paul Shearer (Creative Director)
Jess Oudot (Art Director)
Matt Leach (Copywriter)
Laura Gregory (Executive Producer)
Jeremy McWilliams (Producer)
DoP: Ben Davis
Editor: Ted Guard @ The Quarry
Prod. Co.: Bang/Great Guns

Comments (6)

  • Dabitch's picture

    I'm sorry, I know puns are uncool but that made me laugh out loud.

    Feb 12, 2008
  • alex's picture

    And here's me thinking 'what's rude about a peg, a duck and a clog'? You don't want to know where my mind went. When the pun-chline was revealed I felt kind of let down because although it was very funny, I'm not totally convinced it's a phrase that's in wide use over here. Nice, though.
    (By the way, surely that's not real Ann Summers lingerie? Their stuff is made of plastic and fits badly... I believe).

    Feb 12, 2008
  • Allan1's picture

    I'm not sure (as Alex remarked previously), that the phrase is in wide use in the UK.

    It is funny though - I'm sure the guys were all happy to get wood - twice!

    "Remember, no matter where you go... There you are." (Buckaroo Banzai).
    "Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

    Feb 12, 2008
  • Imanaddy's picture


    But I did enjoy it.

    Feb 13, 2008
  • tod.brody's picture

    Yeah, sometimes bad = good (or wood as the case may be)

    Feb 13, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.