Annie's Homegrown "Mac & Cheese Pizza" (2013) 1:50 (USA)

 
 

Annie's Homegrown "Mac & Cheese Pizza" (2013) 1:50 (USA)

In this spot, kids are told to choose between Annie's Pizza, or Annie's Mac and Cheese, or wait ten minutes for all new Annie's Mac and Cheese Pizza.

We are treated to shot after shot of these kids with the starchy version of the Sword Of Damocles hanging above their heads.

These spots were inspired by teal tests conducted out of Stanford University in the 1960's. As tests I'm sure they were fascinating. As a near two minute spot, it's an excruciatingly long way to go for a pizza with Mac and Cheese on it.

The kids are about as real and genuine as Ricky Schroder , circa 1983.

Also, I need to question Annie's sanity here. This is a brand known for being organic and healthy. In time where child obesity rates have doubled in the past thirty years this product introduction is the Berkley equivalent to the KFC double down.

agency/ MUH-TAY-ZIK | HOF-FER
EXECUTIVE CREATIVE DIRECTOR: John Matejczyk
EXECUTIVE PRODUCER: Michelle Spear
CREATIVE DIRECTOR: John Matejczyk
ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Josh Bogdan
ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Tony Zimney
EXECUTIVE PRODUCER: Michelle Spear
ACCOUNT SUPERVISOR: Courtney Lovell
ASSISTANT ACCOUNT MANAGEER: Kashmir Hyder
production/ MUH-TAY-ZIK | HOF-FER
DIRECTOR: John Matejczyk
DP: Eric Noren
LINE PRODUCER: Michelle Spear
PRODUCTION COORDINATOR: Molly Hayes
editorial / BEAST
EDITOR: Matt O’Donnell
ASST EDITOR: Adrian Hernandez
CONFORM: Dave Burghardt
COLOR: Eric Pascua
EXECUTIVE PRODUCER: Jon Ettinger
SENIOR PRODUCER: Kristen Jenkins
audio / ONE UNION
SR. ENGINEER: Joaby Deal
music / MUSYNC Proliferate (Instrumental)

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