In this spot, kids are told to choose between Annie's Pizza, or Annie's Mac and Cheese, or wait ten minutes for all new Annie's Mac and Cheese Pizza.

We are treated to shot after shot of these kids with the starchy version of the Sword Of Damocles hanging above their heads.

These spots were inspired by teal tests conducted out of Stanford University in the 1960's. As tests I'm sure they were fascinating. As a near two minute spot, it's an excruciatingly long way to go for a pizza with Mac and Cheese on it.

The kids are about as real and genuine as Ricky Schroder , circa 1983.

Also, I need to question Annie's sanity here. This is a brand known for being organic and healthy. In time where child obesity rates have doubled in the past thirty years this product introduction is the Berkley equivalent to the KFC double down.

agency/ MUH-TAY-ZIK | HOF-FER EXECUTIVE CREATIVE DIRECTOR: John Matejczyk EXECUTIVE PRODUCER: Michelle Spear CREATIVE DIRECTOR: John Matejczyk ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Josh Bogdan ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Tony Zimney EXECUTIVE PRODUCER: Michelle Spear ACCOUNT SUPERVISOR: Courtney Lovell ASSISTANT ACCOUNT MANAGEER: Kashmir Hyder production/ MUH-TAY-ZIK | HOF-FER DIRECTOR: John Matejczyk DP: Eric Noren LINE PRODUCER: Michelle Spear PRODUCTION COORDINATOR: Molly Hayes editorial / BEAST EDITOR: Matt O’Donnell ASST EDITOR: Adrian Hernandez CONFORM: Dave Burghardt COLOR: Eric Pascua EXECUTIVE PRODUCER: Jon Ettinger SENIOR PRODUCER: Kristen Jenkins audio / ONE UNION SR. ENGINEER: Joaby Deal music / MUSYNC Proliferate (Instrumental)
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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