Title: Help for people with eating disorders.

Client: Madeleine Mesterton, Riksföreningen Anorexi/Bulimi-Kontakt.

Creative Team:
Martin Stadhammar, Creative Director, Grey Stockholm
Sigrun Yngvadottir, Client Service Director, TCB Stockholm
Oskar Bård, Director, Hobbyfilm

Comments (2)

  • taO's picture

    Bravo - a shocking suprise like "the eyebrow" from Montana Meth Project. very nice.

    Feb 23, 2007
  • adscam's picture

    That is one of the best "Demos" I have ever seen of what obviously goes on in the mind of someone suffering from this problem. It's also the best example of whet I call "The Reveal." And it's not overlaid with bullshit the way it would be if done in the States. Very Swedish... Very un-Grey (That's Grey-US!)

    Mar 01, 2007

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.