McCann Israel uses the Facebook timeline to show two lives. One with drugs, and one without - a sort of "sliding doors" in social media. Neat stunt that drives the point home, life is better without drugs.

Agency: McCann Israel
Client: Israel Anti-Drugs Authority

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.