McCann Israel uses the Facebook timeline to show two lives. One with drugs, and one without - a sort of "sliding doors" in social media. Neat stunt that drives the point home, life is better without drugs.

Agency: McCann Israel
Client: Israel Anti-Drugs Authority

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.