Åkestam & Holst decided to go against the grain in selling package travel deals branded Apollo travels. Instead of the endless sunny beaches and starbursts announcing cheap tickets, they focused on the growing anticipation before a trip, the planning, the pet sitting arrangements, the packing, the smiles on everyones faces knowing they'll be away for a week or two somewhere nice and sunny.

The pan-in past those adorable sleeping baby feet to the family on the beach at the end is enough for everyone watching to start dreaming about their own holidays. And to send my ovaries twitching, because those baby-feet are supahcute.

Ad agency: Åkestam Holst
Director: Jesper Ericstam
Production company: Social Club
Music: Song ”Everybody’s Talkin” by Harry Nilsson rearranged by Music Super Circus


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.