Apoteket - Barnförkylningsakuten - (2007) :30 (Sweden)
Posted by dabitch on 3. April 2007 - 10:49

Ad Agency: Forsman & Bodenfors
Art Director: John Bergdahl
Copywriter: Anna Qvennerstedt, Johan Olivero
Director: Tomas Jonsgården
Production house: Flodell Film
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comments
- Let's see Peter Norton.
10 min ago - I really love surfing around
14 min 58 sec ago - ..!..
21 min 45 sec ago - Holy guy cave Batman, I am
1 hour 50 min ago - Ooh, you know what he's doing
4 hours 24 min ago - The ASCII doesn't work quite
4 hours 44 min ago - .............................
4 hours 48 min ago - Definitely feel the pain of
5 hours 7 min ago - No one cares if you closed
7 hours 38 min ago - I haven't seen that since my
7 hours 56 min ago


I don't know how to rate this one, at first I thought it was cute - but now that my daughter fancies it so much she's watched it on a loop 300 times a day I break out in hives when I hear it.
I love this spot. As a matter of fact I was wrong when I said that the SEB Forever Young commercial was what first brought me to Adland. It was this one. And I think I sat and watched it over and over too. Not 300 times a day, but close. :-)
I thought that the children were singing something in French the first 200 viewings.
This ad just makes me feel good every time I watch it. My kids love it too, and they're way older than Dabitch's daughter. :-)
My daughter sings this song almost every day which is a testament to how sticky it is.
What the hell is this advertising?
Oh, good point, it slipped my mind that you might not understand the title "barnförkylningsakuten" translates to "child cold emergency [help]" and it's advertising the state pharmacy chain.
Now it makes perfect sense. Good ad.
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