The title of this ad is: "Child cold emergency", and it's for a chain of pharmacies.

The song sung has lyrics like:
"Listen to an echo"
"Funny sound"

The lyrics may not make sense but kids love the callback. Beautifully done.

Ad Agency: Forsman & Bodenfors
Art Director: John Bergdahl
Copywriter: Anna Qvennerstedt, Johan Olivero
Director: Tomas Jonsgården
Production house: Flodell Film

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Comments (8)

  • Dabitch's picture
    Dabitch

    I don't know how to rate this one, at first I thought it was cute - but now that my daughter fancies it so much she's watched it on a loop 300 times a day I break out in hives when I hear it.

    Apr 04, 2007
  • tod.brody's picture
    tod.brody

    I love this spot. As a matter of fact I was wrong when I said that the SEB Forever Young commercial was what first brought me to Adland. It was this one. And I think I sat and watched it over and over too. Not 300 times a day, but close. :-)

    Dec 30, 2007
  • Andreas-Udd's picture
    Andreas-Udd

    I thought that the children were singing something in French the first 200 viewings.

    Jan 10, 2008
  • tod.brody's picture
    tod.brody

    This ad just makes me feel good every time I watch it. My kids love it too, and they're way older than Dabitch's daughter. :-)

    Jan 10, 2008
  • Dabitch's picture
    Dabitch

    My daughter sings this song almost every day which is a testament to how sticky it is.

    Jan 10, 2008
  • Dabitch's picture
    Dabitch

    Oh, good point, it slipped my mind that you might not understand the title "barnförkylningsakuten" translates to "child cold emergency " and it's advertising the state pharmacy chain.

    Jan 26, 2008
  • Imanaddy's picture
    Imanaddy

    Now it makes perfect sense. Good ad.

    Jan 26, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.