Maya Angelou posthumously narrates a slide show for Apple, just i time for the Olympics. "Human Family," is a beautiful poem. Set against a slide show of photos celebrating diversity in all walks of life, old people, young people, same sex couples, and as inspiring as the ad is, Apple might want to put its money where its mouth is. A recent report showed when it comes to Silicon Valley the workforce is still predominately white and male. I guess diversity is great for celebrating in ads, but not hiring as much.

Client: Apple
Agency: TBWA/Media Arts Lab


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.