Apple brings us yet another riveting product demonstration zzzzzz .. oh and it's "Hollywood" because it was aired for the first time during the Oscars.

Credits: Agency: TBWA\Media Arts Lab CCO: Duncan Milner ECD: Eric Grunbaum ACD/AD: David Zorn, Masaya Asai ACD/CW: JD Jurentkuff AD: Dominic Orlando, Danny Duran CW: Tatum Shaw Executive Producer: Mike Refuerzo Agency Producers: Alejandra Ravassa, Zane Miller, Diana Parada Production Company: Green Dot Director: Mark Coppos/Rebecca Baehler DP: Fernando Cardenas Editorial Company: Nomad Editing Company, Inc Editor: Val Thrasher Post Company: D-Train Lead Flame Artist: Ben Gibbs