Apple brings us yet another riveting product demonstration zzzzzz .. oh and it's "Hollywood" because it was aired for the first time during the Oscars.

Credits: Agency: TBWA\Media Arts Lab CCO: Duncan Milner ECD: Eric Grunbaum ACD/AD: David Zorn, Masaya Asai ACD/CW: JD Jurentkuff AD: Dominic Orlando, Danny Duran CW: Tatum Shaw Executive Producer: Mike Refuerzo Agency Producers: Alejandra Ravassa, Zane Miller, Diana Parada Production Company: Green Dot Director: Mark Coppos/Rebecca Baehler DP: Fernando Cardenas Editorial Company: Nomad Editing Company, Inc Editor: Val Thrasher Post Company: D-Train Lead Flame Artist: Ben Gibbs
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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