Apple brings us yet another riveting product demonstration zzzzzz .. oh and it's "Hollywood" because it was aired for the first time during the Oscars.

Agency: TBWA\Media Arts Lab

CCO: Duncan Milner

ECD: Eric Grunbaum

ACD/AD: David Zorn, Masaya Asai

ACD/CW: JD Jurentkuff

AD: Dominic Orlando, Danny Duran

CW: Tatum Shaw

Executive Producer: Mike Refuerzo

Agency Producers: Alejandra Ravassa, Zane Miller, Diana Parada

Production Company: Green Dot

Director: Mark Coppos/Rebecca Baehler

DP: Fernando Cardenas

Editorial Company: Nomad Editing Company, Inc

Editor: Val Thrasher

Post Company: D-Train

Lead Flame Artist: Ben Gibbs

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.