The best thing about this ad, is that it aired so soon after the announcement of a mini iPad had been made.

Agency: TBWA\Media Arts Lab CCO: Duncan Milner ECD: Eric Grunbaum CD: Simon Cassels, Jon Lancaric AD: Luke Martin CW: Chris Trumbull Executive Producer: Mike Refuerzo Agency Producers: Hank Zakroff, Mallory Gordon, Tessa Kocourek, Christina Villaflor Production Company: Green Dot FIlms Director: Mark Coppos, Rebecca Baehler DP: Fernando Cardenas Editorial Company: Nomad Editing Company, Inc. Editor: Jenny Mogen Post Co: D-­‐Train Lead Flame Artist: Ben Gibbs

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.