Apple continues mining every day social media for ideas, in this case to convince people that laptops need to go because iPad Pros don't get PC viruses. (Okay but what about Mac laptops?) Also the youtube description describes the campaign thusly. "You wouldn’t get PC viruses, if your computer was an iPad Pro." True, but then I also wouldn't have a keyboard that didn't feel like i was typing on a children's toy. I'll stick with my Mac. Haven't gotten a virus yet. I wonder if Apple realizes its going to cannibalize its own business if it isn't careful? One thing that hasn't changed: they're still doing white cyc ads like it were 20 years ago.

Client: Apple
Agency: TBWA Media Arts Lab

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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