A young girl shoots a film of her mother slicing onions for dinner, and the footage thanks to her iPhone 6s with 4K video looks amazing. Her older brother notices, shows his friends, and before you can say "Damn, Daniel" the onion film has gone viral. It's discussed in film school, she's considered a very talented artist by film critics. Agents complain they're not representing the creator of "Onions", it has other artists wanting to jump on the bandwagon and "make a film about snap peas", it's shown in art house cinemas. A tongue in cheek mockery of art cinema whilst firmly declaring that 4K footage on an iPhone really does look that good, we end up in the last scene where Neil Patrick Harris delivers an award to the young director. Upgrade your phone, budding film makers.

Ad agency: TBWA/Media Arts Lab
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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