TBWA/Media Arts Lab have created yet another Apple banner ad, this time it's booby trapped and PC gets electrocuted as he tried to keep the world from reading a quote from PC Mag praising Apple's iLife suite.

Client: Apple Agency: TBWA/Media Arts Lab Chief Creative Officer: Lee Clow Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director/Copywriter: Jason Sperling ACD/Art Director: Chuck Monn Senior Art Director: Jamie Reilly Senior Copywriter: Kevin Tenglin, Krista Wicklund Broadcast Producer: Mike Refuerzo, Chrissy Gilmartin Interactive Producer: Joannah Bryan, Kathryn Berthume Lead Interactive Designer: Ryan Conlan Production Company: Epoch Films Director: Phil Morrison Director of Photography: Peter Donahue Editorial Company: Filmcore Editor: Andrew Cahn Post Company: Company 3