Apple "Our Signature" (2013) 1:00 (USA)

 
 

Apple "Our Signature" (2013) 1:00 (USA)

The ghost of Steve Jobs is all over this one, espousing the same philosophy that captured the cult all those years ago. but since the cult has moved on to android and Samsung phones are outselling iPhones in a big way, Apple needs to be relevant and not sound dated. So they balanced out their philosophy of their turtlenecked guru with some sort of new relevancy: Designed by Apple in California.

I sure hope that isn't merely a tricky way of saying "We thought of it here, even though we still outsource the actual production to China."

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