Here’s to the Crazy Ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.

Ad agency: TBWA/Chiat/DAY CCO: Lee Clow Creative Directors, Ken Segall, Rob Siltanen, Eric Grunbaum, Amy Moorman Copywriter: Craig Tanimoto Art director/Executive Producer/Director: Jennifer Golub Art Directors Jessica Schulman, Margaret Midgett, Ken Younglieb, Bob Kuperman, Yvonne Smith, Susan Alinsangan Voiceover: Richard Dreyfus Editor Dan Bootzin Venice Beach Editorial. Research Susan Nickerson, Nickerson Research.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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Apple - Think Different / Here's to the crazy ones (1997) :60 USA | Adland ®


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