London animation company Mummu created this stop-motion style animated spot for credit card company Aqua. Straight out of the 1970's. Nice to see stop-motion still alive and well and that things can be done in-hand as opposed to with CGI. And let's face it, nothing says "We can rescue your bad credit," like a friendly crab with a booty-load of treasure. Although it should be a bit scary when a credit card company is approving people every two minutes, no?
Advertiser: New Day LTD (Aqua credit card) Agency/ Production: Rock Hound Director: Amy Becker-Burnett Producer: James McLaughlin Agency Creative: Mike McKenna Agency Producer: Lauraine Bhuglah Animation: Mummu Animation Director(s): Joe Orton and Daniella Orsini Animation Creative Director: Sam Atkin Animation Producer: Karl Hammond Model Creation: Machine Shop Post production: Smoke & Mirrors Grade: Mark Horriban VFX/Online: Rory Whittle Music Composition: Greg Becker–Burnett Sound: Scott Little