Boyfreind gets his girls to dress up for his birthday... in an Arby's uniform. Yeah, uh, that's sexy. Just so that there can be no doubt of what is on his mind, that cowboy hat logo pops up with a "Boing" at the end. Would have been funnier if the sounds was "schwing" from Wayne's World.

The fast food as erotica ads are beginning to concern me. Really guys, you're confused.

Advertising Agency: Merkley & Partners, NY, USA Executive Creative Directors: Andy Hirsch, Randy Saitta Creative Group Heads: Jean Batthany, Steve Doppelt Copywriters: Tom Miller, Chris Schifando Art Directors: Sakib Afridi, Matt McKay Agency Producer: Alex Kobak Director: Dave Merhar Production Company: Mortar Films Inc. Editor: Mike Douglas Edit House: Cutting Room

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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