Boyfreind gets his girls to dress up for his birthday... in an Arby's uniform. Yeah, uh, that's sexy. Just so that there can be no doubt of what is on his mind, that cowboy hat logo pops up with a "Boing" at the end. Would have been funnier if the sounds was "schwing" from Wayne's World.

The fast food as erotica ads are beginning to concern me. Really guys, you're confused.

Advertising Agency: Merkley & Partners, NY, USA
Executive Creative Directors: Andy Hirsch, Randy Saitta
Creative Group Heads: Jean Batthany, Steve Doppelt
Copywriters: Tom Miller, Chris Schifando
Art Directors: Sakib Afridi, Matt McKay
Agency Producer: Alex Kobak
Director: Dave Merhar
Production Company: Mortar Films Inc.
Editor: Mike Douglas
Edit House: Cutting Room


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.