Alcoa recently split into two companies. Their manufacturing side is now called Arconic. For this spot directed by Justin Lin and The & partnership, they reimagine the world of tThat old cartoon show The Jetsons. The spot created a very fun imagintive world that is also retro, thanks to the theme song of the Jetsons. The introductory spot gives us a very broad stroke idea of what Arconic does-- basically it's 'a company where the future takes place.' Okay that's a bit vague, but I guess we can infer they'll be making everything from flying cars to Minority-Report style touch screens.

Client: Arconic Agency: The & Partnership Director: Justin Lin Production: Bullitt