Alcoa recently split into two companies. Their manufacturing side is now called Arconic. For this spot directed by Justin Lin and The & partnership, they reimagine the world of tThat old cartoon show The Jetsons. The spot created a very fun imagintive world that is also retro, thanks to the theme song of the Jetsons. The introductory spot gives us a very broad stroke idea of what Arconic does-- basically it's 'a company where the future takes place.' Okay that's a bit vague, but I guess we can infer they'll be making everything from flying cars to Minority-Report style touch screens.
Client: Arconic Agency: The & Partnership Director: Justin Lin Production: Bullitt
about the author
|kidsleepy||17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.|
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it's a gift. Also, I never worked in Pittsburgh...
by AnonymousCoward (not verified)How does such a great CD have so much free time...
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by AnonymousCoward (not verified)@Coach, I bet you good money that was intentional...
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by kidsleepyThen they did a poor color pass on it, I guess.