The Scotland agency Story are insane. I'll just say it. They cooked up a nutty idea to outfit a tractor with a dragster engine, to advertise Ardbeg Whisky. And then they raced an F1 with it.

Putting aside the whole "why advertise a whisky brand by showing someone operating heavy machinery" conundrum, I kind of want to see this tractor. Scratch that: I kind of want to own it.

Seems like its tried to do some traveling event, and that's great, whatever. Just give me the tractor when you're done with it. I want to show up to work in that. Better yet, I want to drive around hippy dippy Los Angeles and scare the "locavore" people.

Yeah, your fiddlehead ferns and heirloom tomatoes were plowed down and brought to Whole Foods by this, bitches. What are you gonna do about it?!

Brand / Product: Ardbeg Title: Ardbeg TracTOUR Advertising Agency:Story Creative Director(s):Dave Mullen Creative Team: Dave Mullen/Rebecca McFarland Account Director: Olivia Gavan Film Prod Co: Greenroom Films Director: David Boni Producer: Greenroom Films Executive Producer: n/a Dir Of Photography: David Boni Production Designer: n/a Production Manager: Lucy Ball Post Production: Greenroom films VFX Producer: Greenroom Films Grading: Greenroom Films Editing House: Greenroom Films Editor: Greenroom Films Audio Post: Greenroom Films Sound Designer: Greenroom Films

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture

    Never had Ardbeg, just like to frequent a restaurant in Stockholm named after it which has amazing whisky, beers and sausages. I see now that I will have to try this at some point, if only to sponsor their badass ads.

    Aug 09, 2013