A wedding planner describes how she only uses Ariel for the clothes of her staff because it keeps their clothes like new for up to 30 washes.

Production company: Gustavo Productions Director: Ram Baruch VP Production: Dorit Gvili Production Manager: Gali Starkman Chief creative officer: Yoram Levi Creative director: Ben Sever Art director: Carmit Ken-Dror Copywriter: Yiftach Sarig Account Director: Idit Zuckerman Account Supervisor: Nir Federbush Account Executive: Mimi Cohen Senior planner: Guy Gordon