Ariel; Procter & Gamble, Wedding Planner (2010): May (ISRAEL)

A wedding planner describes how she only uses Ariel for the clothes of her staff because it keeps their clothes like new for up to 30 washes.

Production company: Gustavo Productions
Director: Ram Baruch
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Art director: Carmit Ken-Dror
Copywriter: Yiftach Sarig
Account Director: Idit Zuckerman
Account Supervisor: Nir Federbush
Account Executive: Mimi Cohen
Senior planner: Guy Gordon

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