Ad Agency: Leo Burnett Italy
I'm always fascinated by the differences in advertising in different countries.
We have virtually the same ad running here in the UK for Aqualtis, but without the shot of the washer at the beginning, so you have to figure out what's going on. At the end, the young child is watching the laundry together with his mother, so it doesn't look like he's unsupervised. If memory serves, he's playing with a sock or handkerchief, making it move like the ones in the animation. Or else he's playing with a toy fish. I'll have to look again next time it's on.
And there's certainly no "dying fish" flopping sock at the end, which would be a BIG turn-off in Britain.
More information about text formats
Arrangementfinder are as usual ensuring they get noted in the news by...
Adland the Commercial archive went online in April 1996. Founded by Dabitch built on beer and braveryAdland is a registered trademark Copyright © 1996-2016 Adland All rights reserved. Assume that all links to Amazon are affiliate links. Adland survives with your support bitcoin:34CBC5ktw5TqzUSTXfEfGkMkNBWK4bFZF1 and Paypal