This little milk drinking sport kid has an unusual way of making a goal.

Tag : Milk builds strong children.

The tagline is a nod to a classic tagline "Mjölk ger starka ben" (Milk builds strong bones) now "Mjölk ger starka barn".

Agency: Forsman och Bodenfors, Gothenburg.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.