The latest comedy-driven spot for Armor All, via DDB Worldwide San Francisco and Community Films' director Matt Smukler, shows car owners what could happen if they do not respect their cars.

Negligent car owners beware: you’d better show your ride the right amount of respect or you just might get a visit from the Armor All Viking. He’s the star of Armor All’s latest spot, and he has a serious bone to pick with people who don’t take care of their cars. To him, a car is a privilege and if undeserving owners aren’t careful he’ll show up in his shiny custom Viking–mobile and repossess their wheels, their Armor All…and their women.

Title: Respect
Client: Armor All

Creative Agency: DDB San Francisco
Group Creative Director: Chad Ackley
Creative Director/Copywriter: Jim Bosiljevac
Senior Producer: Bryan Holt
Account Director: Lindsey Lucero
Account Supervisor: Melissa Bryant
Account Coordinator: Eleanor Fisher

Production Company: Community Films
Director: Matt Smukler
Executive Producer: Carl Swan
Line Producer: Carr Donald
Director of Photography: Mandy Walker
Production Designer: Shepherd Frankel

Editor: Jim Brooks, Beast, San Francisco

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glossy I crate publicity and marketing for advertising and creativity. I blog, make amazing pierogi and cannonball at pool parties.