The latest comedy-driven spot for Armor All, via DDB Worldwide San Francisco and Community Films' director Matt Smukler, shows car owners what could happen if they do not respect their cars.

Negligent car owners beware: you’d better show your ride the right amount of respect or you just might get a visit from the Armor All Viking. He’s the star of Armor All’s latest spot, and he has a serious bone to pick with people who don’t take care of their cars. To him, a car is a privilege and if undeserving owners aren’t careful he’ll show up in his shiny custom Viking–mobile and repossess their wheels, their Armor All…and their women.

Title: Respect Client: Armor All Creative Agency: DDB San Francisco Group Creative Director: Chad Ackley Creative Director/Copywriter: Jim Bosiljevac Senior Producer: Bryan Holt Account Director: Lindsey Lucero Account Supervisor: Melissa Bryant Account Coordinator: Eleanor Fisher Production Company: Community Films Director: Matt Smukler Executive Producer: Carl Swan Line Producer: Carr Donald Director of Photography: Mandy Walker Production Designer: Shepherd Frankel Editor: Jim Brooks, Beast, San Francisco

about the author

glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.