Not taking itself too seriously. Sending through the latest from Red Tettemer + Partners (RT+P) for their new client, Arctic Ease, where NFL stars Vernon and Vontae Davis are “Doctor” and a “Professor” explaining how this stuff works. It's got something to do with magic. And aliens. Or maybe neither.

Chief Creative Officer: Steve Red Executive Creative Director: Steve O’Connell Art Director: Ari Garber, Jeremy Gilberto Copywriter: Jon Goldstein Producers: Joe Mosca Account Executive(s): Cate Mahoney, Steve Snyder Production Company: Producer’s Video Director: Woody Editing House: RT+P Editor: Vic Carreno

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.