This is the third TV spot for the "33 by ASICS" collection, with Balloon shoe before it, and the gravity defying shoe that kicked off the campaign.

We dropped US Olympic Marathoner Ryan Hall in the desert, raced him with a box truck, and watched as he used the speed and technology of ASICS new GEL-Lyte33 to unleash a barrage of arrows, making a nifty little piece of art.

Trivia: US Olympic Marathoner Ryan Hall has never appeared in a TV ad before.

ASICS "Arrows" Ad agency: Vitro Creative Chairman: John Vitro Creative Director: KT Thayer Copywriter: Simone Nobili Art Director: Kevin Cimo Director of Broadcast: Mickey Strider Film Production: Tate USA Director: Ken Fox Editing: 13 Keys Visual Effects: 20Twenty Sound Design: 13 Keys

Comments (6)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Awesome :)

    May 30, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Wow.

    May 31, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    no friggin way this is real, but cool ad nonetheless.

    Jun 06, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Amazing what computer graphics can do. Hard to believe that anyone would think this is reali

    Jul 15, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    No computer graphics. It's legit.

    Aug 05, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Who did the music?

    Sep 17, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.