Yesterday in New York, Amsterdam Worldwide won the ADC silver cube in the category interactive social media forthis asics blogger campaign. Congratulations.
With an €8,000 budget, we couldn’t afford to shout.
Instead, we turned to the coolest street-style bloggers worldwide to help spread ASICS SportStyle (‘80s-inspired range) message to their readership and beyond.
Ten iconic ‘80s-inspired objects were created as Left and Right halves. Randomly paired, they were cast into a breakable cage and posted to the bloggers.
The bloggers engaged their readers who, in turn, involved their friends and social networks in a global, digital treasure hunt to find the other half of their one-off models. The trail spanned 38 countries, 29 languages, and hundreds-of-thousands of potential customers.