ASICS kicks off a global television campaign for its innovative, lightweight GEL-Neo33™, the latest addition to the ASICS 33 Collection™.

Music: Temporary Blue by The Features

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.