The agency for health and social services in Canada teach people what a heart in distress sounds like, simply by allowing them to plug in their own headphones into the poster.

See also the billboard image.

Advertising Agency: lg2, Quebec City, Canada Creative Director: Luc Du Sault Copywriters: Mathieu Belley, Luc Du Sault Art Director: Vincent Bernard Photography: Marc Couture Illustrator: David Boivin Account Managers: Catherine Darius, Christine Larouche Producers: Michel Grenier, Julie Pichette / 3PG Marketing Sound Engineer: Boogie Studio

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.