The agency for health and social services in Canada teach people what a heart in distress sounds like, simply by allowing them to plug in their own headphones into the poster.

See also the billboard image.

Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriters: Mathieu Belley, Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture
Illustrator: David Boivin
Account Managers: Catherine Darius, Christine Larouche
Producers: Michel Grenier, Julie Pichette / 3PG Marketing
Sound Engineer: Boogie Studio

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.