ASSS - Heart In Distress - sound billboard - Canada

The agency for health and social services in Canada teach people what a heart in distress sounds like, simply by allowing them to plug in their own headphones into the poster.

See also the billboard image.

Advertising Agency: lg2, Quebec City, Canada Creative Director: Luc Du Sault Copywriters: Mathieu Belley, Luc Du Sault Art Director: Vincent Bernard Photography: Marc Couture Illustrator: David Boivin Account Managers: Catherine Darius, Christine Larouche Producers: Michel Grenier, Julie Pichette / 3PG Marketing Sound Engineer: Boogie Studio
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