Most of the workers in Dubai are foreign. They work hard to send their pay back to their wife and children, leaving them little left to live on and certainly none for healthcare. This especially becomes a problem becuase the nature of the work causes eye problems. As if that weren't enough, the majority of the workers are illiterate. So Aster did creates one hell of an amazing initiative. They not only brought the eye exam to the worker's but they created an eye chart they could read without needing to be able to read.
That is freaking awesome.

Client: Aster DM Healthcare/Aster Clinics Advertising Agency: The Classic Partnership Advertising, Dubai, United Arab Emirates Agency website: Executive Creative Director - Alok Gadkar Creative Director - Satyen Adhikari Associate Creative Director - Nilesh Naik Copywriter - Satyen Adhikari, Nilesh Naik Art Director - Satyen Adhikari, Vishal Vinekar Illustrator - Vishal Vinekar Account Director – Pulkit Vasisht Head of Production - Vitthal Deshmukh Production Manager - Shankar Chidambaram Production House - RGB Producer - Ashwin Menon DOP - Prasad Paniker