In this spot for Atkins, Alyssa Milano gives us a plethora of reasons why Atkins isn't what you think it is. You can have carbs! You can have bars! There's TV dinners! There's an app! Etc, etc.
Client: Atkins Nutritionals Agency of Record: Campbell Ewald EVP Group Creative Director: Bernie Hogya SVP Group Creative Director: Ron Wachino Sr. Project Manager: Michael Schlachter Copywriter: Ron Wachino Producers: Matt Joyner Producers: Matt Joyner EVP Group Account Director: Jonathan Lange Account Supervisor: Aneika Fermin Assistant Account Executive: Tamara Chassagne Head of Planning: Marcia Lorente Strategic Planner: Nushien Fateh Photographer/Designer: Sara Marandi Production Company: Believe Media Director: Sara Marandi Director of Photography: David Lanzenberg (Jeanne Vienne, Food DP) Executive Producer: Jannie McInnes Line Producer: Marc Benardout Editing House: Union Editorial Editor: Laura Milstein Producer: Susan Motamed (Caryn MacLean, EP) Audio Mix: Sonic Union Mixer: Steve Rosen