Alyssa Milano is overjoyed to have found her perfect weight thanks to Atkins. But she's not the only one. Oh, no. There are others, too. At least three! These three have lost weight and give awkward mini testimonials about it. I say awkward because for one thing, they never look at the camera, two, they're acting more like cult members, and three, I have never heard a man, let alone a personal in general utter the word "veggies," before unless it was in a commercial.
It's almost as if the director was blindsided with this third idea of a spot and was like "What the hell? You want what? Okay you guys stand there and look to your right. You-- just say something like "I can eat veggies and fruits, No, I don't know how it ends, we'll figure it out when we get there. Action!"

Client: Atkins Nutritionals Agency of Record: Campbell Ewald EVP Group Creative Director: Bernie Hogya SVP Group Creative Director: Ron Wachino Sr. Project Manager: Michael Schlachter Copywriter: Ron Wachino Producers: Matt Joyner Producers: Matt Joyner EVP Group Account Director: Jonathan Lange Account Supervisor: Aneika Fermin Assistant Account Executive: Tamara Chassagne Head of Planning: Marcia Lorente Strategic Planner: Nushien Fateh Photographer/Designer: Sara Marandi Production Company: Believe Media Director: Sara Marandi Director of Photography: David Lanzenberg (Jeanne Vienne, Food DP) Executive Producer: Jannie McInnes Line Producer: Marc Benardout Editing House: Union Editorial Editor: Laura Milstein Producer: Susan Motamed (Caryn MacLean, EP) Audio Mix: Sonic Union Mixer: Steve Rosen
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Dabitch's picture
    Dabitch

    I like Alyssa Milano, always did, she's charming. But this is a little stiff, even with her professionalism. Like you say, it's as if the director was blindsided and this was edited together from outtakes.

    Jan 06, 2016

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