The opening shot of this ad shows an amazing pink sky, reflected in the crystal clear water. This is the cue that every shot in this ad will be as colourful as the islands are by nature. The montage shows us dancers, beach parties, drummers, underwater scenes, parrots, performers and more - all things you can see and do on Paradise island in the Bahamas. People who travel want to experience a different culture as well as see beautiful beaches. There's a trend to be a "non-tourist" traveller now, to step off the beaten path and find something new.

As the second-largest employer in the Bahamas (after the government), Atlantis and its team of 7,500 employees saw this shift in tourism behaviour as an opportunity to celebrate and amplify the Bahamas' distinctive local culture, with hundreds of years of African and indigenous Taino history mixed with British and American influences. There are so many things available to see on Paradise Island itself, and Nassau is literally just right across the bridge, where you can visit Fort Fincastle, shop on Bay street, and pose in front of the bright pink Bahamian Parliament. The Bahamas are colourful, it's like a visual vitamin boost for your tired eyes. Like this ad is, in fact. They stayed away from the stereotypical shots. I only see one conch shell, and I guess I'm going to have to book a trip now because that made me crave conch salad. Conch salad is the bomb, people. The drumming works quite well with the visuals here, drumming up the hype before asking you the viewer to "come to life."

Client: Atlantis Paradise Island Resort
Agency: enso
Creative Leads: Kirk Souder, Davi Sing
Creative Team: Kevin Liangcy, Tiago Pereira, Jeremy Stabile
Brand Impact Director: Kate Benay
Sr. Brand Impact Manager: Katey Scanlon
Executive Producer: Jimmy Greenway
Digital Producer: Michelle Murphy
Production Company: Variable
Director: Per-Hampus Stalhandske
Executive Producer: Tyler Ginter
Head of Production: Alex Friedman
Producers: Richard Schwab/Paige DeMarco
Director of Photography: Oliver Millar
Post Production Company: Therapy Studios
Editor: Doobie White
Asst. Editor: Amy Bostrom
Flame: Wren Waters

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.