AT&T - a whole new world - 3D animation ad

 
 

AT&T - a whole new world - 3D animation ad

Psyop and BBDO NY have created this fantastic 3D fish-world, where everyone fights over a little glowing ball. This ad is done in 3D and will air in select movie theaters that can handle it in the USA next month.

Am I the only one who sees the glowing balls as the 3G coverage map? AT&T aren't exactly famous for having a lot of that, so the fish are fighting over their little glowing ball, and in the end the lone small fish finds Verizon?

Woah, I need a life.

AT&T - “Whole New World”

Agency: BBDO New York
Chairman, Chief Creative Officer, North America: David Lubars
Copywriter, Executive Creative Director: Greg Hahn
Executive Creative Director: Ralph Watson
Copywriter, Art Director: Matt Vescovo
Executive Producer: Elise Greiche-Pavone
Assistant Producer: Jennifer Cyrier
Executive Music Producer: Melissa Chester

Director: Psyop
Production Company: Psyop/Smuggler
Psyop Creative Director: Eben Mears
Psyop Creative Director: Jon Saunders
Executive Producer: Lucia Grillo
Producer: Nancy Nina Hwang
Associate Producer: Sean Sullivan

CG:
Pakorn Bupphavesa
Dave Barrosin
Todd Akita
Damon Ciarelli
Alvin Bae
Andy Jones
Ciaran Moloney
Miguel Salek
Ed Manning
Jimmy Gass
Lee Wolland
Rie Ito
Tom Cushwa
Dan Fine
Jae Ham
Michael Shin
Larry Ruppel
Anderson Ko
Jason Goodman
Xuan Siefert
Keith Kim

Composting:
Jason Conradt
Borja Pena
Nick Tanner
Gabriel Regentin
Julian Ford
Jeen Lee
Fred Kim

Design:
Jon Saunders
Ben Chan
Daphne Yap
Gordon Waltho
Lutz Vogel
Scott Brisbane

Music Company: Emoto, Los Angeles
Music composer: John Adair

Commercials: 
Country: 

Comments

"Am I the only one who sees the glowing balls as the 3G coverage map? AT&T aren't exactly famous for having a lot of that, so the fish are fighting over their little glowing ball, and in the end the lone small fish finds Verizon?"

Works for me. Wait, no it does not; I am T-Mobile user. T-Mob-USA that is. Also it is just another cheesy 3D video. Spare me the 3D headache from eye strain. That said, it is nice work in 2D.

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