Psyop and BBDO NY have created this fantastic 3D fish-world, where everyone fights over a little glowing ball. This ad is done in 3D and will air in select movie theaters that can handle it in the USA next month.
Am I the only one who sees the glowing balls as the 3G coverage map? AT&T aren't exactly famous for having a lot of that, so the fish are fighting over their little glowing ball, and in the end the lone small fish finds Verizon?
Woah, I need a life.
AT&T - “Whole New World”
Agency: BBDO New York
Chairman, Chief Creative Officer, North America: David Lubars
Copywriter, Executive Creative Director: Greg Hahn
Executive Creative Director: Ralph Watson
Copywriter, Art Director: Matt Vescovo
Executive Producer: Elise Greiche-Pavone
Assistant Producer: Jennifer Cyrier
Executive Music Producer: Melissa Chester
Production Company: Psyop/Smuggler
Psyop Creative Director: Eben Mears
Psyop Creative Director: Jon Saunders
Executive Producer: Lucia Grillo
Producer: Nancy Nina Hwang
Associate Producer: Sean Sullivan
Music Company: Emoto, Los Angeles
Music composer: John Adair