Audi A3 - Doberhuahua - (2014) :60 (USA)
The Audi "Doberhuahua" spot shows us that compromise is scary shit yo. The spot will air on February 2 during the first in-game break after the 3rd quarter kickoff, in the final position of the advertising break.
What's really scary is that a luxury car brand makes a Bud Light style dog-joke on the Super Bowl.
"Unlike other entry-level luxury sedans, the Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The Audi A3 doesn’t compromise on luxury, design or performance,” said Loren Angelo, Director of Marketing for Audi of America. “Through the use of this unlikely new character – the Doberhuahua – Audi illustrates how compromise can be frightening in a humorous, memorable way."
Ad agency: Venables Bell & Partners