Building off the star-studded launch spot Audi A3 breaks it down for us featuring Ricky Gervais and his niece as she sits in the back of the Audi, reading horrible reviews about him. I know the campaign is all about being uncompromising but in this case, Audi's "Truth in engineering," tagline is a better fit. However, I give props to the little girl because she is actually funny. Nice casting jobber.

Agency: Venables Bell & Partners Client: Audi

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.