Production company: Agosto
Director: Nacho Gayán
Agency: DDB Barcelona

Could a car be entirely constructed just with pieces of string? The answer to this question takes shape right in front of our eyes, when a team of proffesional puppeteers and magicians conducted by Philip Noble, episcopalian priest and skilled juggler, join together to perform a work of visual art, an intricate dance of handmade craft and technique.

Constructing an entire set in the city of Prague for the advert of the new Audi A4 was not the trickiest part of the filming. Previously came the far more challenging task of conceptualize and design a production that truly fitted the slogan. The movie had to communicate the never done before concept not only with the images, but with it’s mood as well.

Agosto, the company in charge of production, reached the objective of this campaign working with an original premise in mind: no post-production or special effects trickery would be used. It had to be crafted carefully, honestly, and even with certain kind of naif quality: "what you see is what we made".

Title: Strings
Client: Audi
Agency: DDB Barcelona
Creative Director: Alberto Astorga
Art Director: Jaume Bad"a
Copywriter: Alfredo Binefa
Accounts Manager: Francesca Gonzalez
Accounts Executive: Paco López
Agency Producer: Vicky Moñino
Production company: Agosto
Director: Nacho Gayán
Producer: Toni Moreno
DOP: Paco Femen"a
Editor: Fabrizio Rosetti
Post-production: Metropolitana
Music: BSO


about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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