I was going to let Kidsleepy review this one, as he is a father of a daughter, but he suffered an acute eye-rolling injury when he watched it. The ad shows a father who watcches his daughter navigate a box-car race, while the VO solemnly asks "What do I tell her?" over a bed of tiny violins. I can't even tell if that music choice was sarcastic. "Do I tell her that her father was worth more than her mother?" That sounds pretty depressing. "Do I tell her that she will automatically be valued as less than every man she ever meets?" whoa are you teaching her radfem theory on biological class? That's a rad dad! But then the ad ends on a line of meh: "Audi of America is committed to equal pay for equal work." Oh that's fantastic, Audi of America follows a law that has been in place since 1963, and amended several times since, like in 1972 and 2009. Radical, really. $5 million for one Super Bowl ad and $0 on common sense, I guess. You do know that you as a business need to follow the law, right? Talk about kicking in an open door.
about the author
Support Adland & get it ad-free
by AnonymousCoward (not verified)introduction to the Illuminati , It is a well-...
by kidsleepyWell it's not our ad, we just post them, but you...
by AnonymousCoward (not verified)I like this commercial too! I really, really like...
by AnonymousCoward (not verified)Hello, can you tell me about the music in your ad...
by DabitchThat is a nice track.
by DabitchI like the F inside the B idea in the new logo,...