Audi Q3 "Tight parking" (2014) :45 (Canada)

Not sure how it is in other countries but in North America, Audi seems to be the advertising vehicle of choice. I'm not sure why except for the fact that it is expensive and advertising people like to conform.
Regardless, this ad is for Audi Canada, specifically the Q3 suburban SUV. It's set up as a "stunt," and captured via "security cameras." I'm frankly not sure what it's supposed to demonstrate as the legalese in the spot ensures us that this car has been rigged to park on its side wheels and is therefore not possible in real life. And even if it were possible in real life it would be a super dick move on the part of the Audi driver whose needs comes before anyone else-- so much so that he's willing to park in an emergency or fire lane or cross walk or something not meant for parking.
I guess that says as much about the spot as the people in advertising who drive Audi, doesn't it?

Client: Audi Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Ari Elkouby
Art Director: Shawn James
Copywriter: Sean Atkinson
Agency Producer: Tara Handley, Clair Galea
Account Director: Dic Dickerson, Nevena Djordjevic
Account Supervisor: Alexandra Potter
Strategy: Ebrahim El Kalza, Emma Brooks, Jamie Cuthbertson
Clients: Christian Schueller, Jo Figueiredo, Marie-Claude Simard
Media Agency: MediaCom
Production Company: Descendants
Director: José Avelino Gilles Corbett Lourenço
Line Producer: Luke Bryant
Executive Producer: Tasha Litt
Editing, Online, Transfer: Crush, Kevin Hobbs
Sound Design: Michael Headford
Stuntman: Blair Johannes
Stunt Coordinator: Randy Butcher
Engineering Company: Performance Solutions

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