A strong working relationship grew stronger recently when the sound pros at audioEngine|west teamed up with longtime partners E.B. Lane Advertising to produce a :60 spot for the Arizona Lottery. Mixer Bob Giammarco and producer Shannon Blake handled audio post, while Composer Jason Camiolo produced an original score that perfectly complements the beautiful footage shot by True Story Films Director Cary Truelick.
Wonderful Ranch follows the story of one lucky man who waxes in wonderment over his expansive estate, his stable of horses, and his 10-gallon hat as these images appear onscreen and Camiolo's soothing tune plays in the background. In the end, these prizes are the bounty from a winning Arizona Lottery ticket, which the narrator assures us, "You can't win if you don't play."
The spot follows a gold ADDY award-winning effort between audioEngine|west and E.B. Lane in February for The Muscular Dystrophy Association's Make a Muscle, Make a Difference campaign. "It's hard to articulate how important our relationship with E.B. Lane is to our company," noted Giammarco. "We literally struck gold with them last time we teamed up, and the confidence that grows from our ongoing history just seems to propel us from one successful project to another. I'm sure you'll be seeing more from this partnership in the very near future."
"It's easy to produce TV commercials when I have great creative to work with," noted E.B. Lane Producer Carolyn Peterson. "Both Gary Serviss and Nick Zink came up with some fantastic spots for our Arizona Lottery account. With the music composition skills that Jason possesses and the expert sound design work from Bob, we all knew we would get great sound from audioEngine|west. We have collaborated with audioEngine on quite a few spots over the past few years and were not surprised but very pleased and impressed with how Bob and Jason enhanced the spots."
Wonderful Ranch, which is airing in :30 and :60 editions, debuted over Memorial Day Weekend.
Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum and composer Jason Camiolo.
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CreditsClient: The Arizona Lottery Spots Title: Wonderful Ranch :30, Wonderful Ranch :60 - English and Spanish versionsAir Date: 5/23/11 Agency: E.B. Lane Advertising Art Director: Nick ZinkCopywriter: Gary ServissCD: Gary Serviss and Nick ZinkProducer: Carolyn Peterson Prod Company: True Story FilmsDirector: Cary TruelickEP: Kyle HanlonEditorial: BladeEditor: Mark TrengoveProducer: Kim LimonColorist: Mark TrengovePost/Effects Supervisor: Bill GarmenLead VFX/Inferno Artist: Gabriel NaylorAudio Post: audioEngine WestMixer: Bob GiammarcoProducer: Shannon Blake Music: audioEngine WestComposer: Jason Camiolo