To mark World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create a one-of-a-kind, one time, :60 commercial message that helps raise awareness of autism and to encourage parents to look for the early signs of autism because early intervention can make a "Lifetime of Difference".

The long ad is actually made up of four :15 second ads, that all can stand alone, but together tell the main story. What, throughout these ads appears to be a perfectly healthy child is a child who has an early diagnosis, and so had help & guidance in coping successfully with the challenges of autism. He's a silent toddler, a lively kid in need of band-aids, a hungry tween and finally a high school graduate and young man who gets an AT&T tablet as graduation gift. It's the same parents that you see in each ad, and that's when it dawns on you, it's the same silent toddler that you're watching growing up into a young man.

"You just saw how early diagnosis can make a lifetime of difference. Watch again and learn the signs at www.autismspeaks.org/signs." The best part? The dad and young man in the end are actually related. Reece Bowen who has autism plays the young man, and his father plays the dad.

The film aired live this morning during CNN's New Day, and aired only once so far in the full format.

Client Autism Speaks Agency BBDO New York Director Christian Loubek Chief Creative Officer David Lubars Chief Creative Officer Greg Hahn Producer Malia Rose Producer Adrea Lavezzoli Assoc Creative Director Peter Alsante Assoc Creative Director Matthew Zaifert Production company Anonymous Content Executive Producer SueEllen Clair Executive Producer Deborah Sullivan DoP Larkin Seiple Editing Company NO6 NY Editor Jason McDonald Music Beacon Street Director of Integrated Production (BBDO): Dave Rolfe Senior Integrated Content Producer (BBDO): Darbi Fretwell Director of Digital Operations (BBDO): Clemens Brandt Senior Interactive Producer (BBDO): Tara Toliver
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment