Automotive

 

.cars & metal - things that go (ads)

 

Go anywhere, in the VW Recreio

First you go to a Recreio store, and from there you can go anywhere. Recreio is Portuguese for "recreation," so I get that it's a recreational vehicle. But I'm thinking some of the nuance of the original headline has been lost in translation here.

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Lexus NX - "make some noise" - (2015) :60 (USA)

Lexus NX - "make some noise" - (2015) :60 (USA)

Like a cross between STOMP and countless other car-as-percussion-instrument ads we've seen before this, the Lexus super bowl commercial idea is as tired as the CGI & and editing of it is sleek.

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Lexus GS "Break The Circle" (2015) :30 (USA)

Lexus  GS "Break The Circle" (2015) :30 (USA)

While other cars are driving in visual metaphor circles, Lexus GS is breaking the circle. Or breaking though it. Or driving through it. Or driving through it, and then turning a hard corner to make the Lexus Logo. Whatever.

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BMW i3 – Newfangled Idea / Gumbel and Couric talk Internet - (2015) :60 /USA)

BMW i3 – Newfangled Idea / Gumbel and Couric talk Internet - (2015) :60 /USA)

In 1994, when Bryant Gumbel and Katie Couric discussed the internet, they were famously clueless about it, and that exotic new mark suddenly seen everywhere, the @-sign.

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Toyota Camry - Amy Purdy / Ali / How Great I Am - (2015) :75 (USA)

Toyota Camry - Amy Purdy / Ali / How Great I Am - (2015) :75 (USA)

Muhammad Ali's famous smack talking lends to be VO on this commercial, showing us Paralympic medalist and "Dancing With The Stars" finalist Amy Purdy snow boarding, running, dancing, posing as a model, and falling down, fixing her legs, picking herself back up.

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Vauxhall Corsa "A-Z" (2015) 1:00 (UK)

Vauxhall Corsa "A-Z" (2015) 1:00 (UK)

Jake Bugg has become the Moby of this decade, licensing his music as much as possible, to pay the bills, cause piracy sure don't pay.

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Ford - Happy Solstice - 2015 1:20 (USA)

Ford - Happy Solstice - 2015 1:20 (USA)

Even on the shortest day of the year, the owners of Ford hybrid and electric cars are able to draw enough energy from the sun to power their vehicles according to an uplifting new ad for the automaker.

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Volvo "Made By Sweden" (2015) 4:00 (Sweden)

Volvo "Made By Sweden" (2015) 4:00 (Sweden)

Volvo continues its "Made by Sweden" campaign with a very breathtaking spot that, if a certain red-headed CEO of Adland saw, would inundate me with a bunch of geographical facts and cities and areas I can't pronounce that usually sound like HOO-Da-Svar or Ska

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Toyota Camry presents "To Be A Dad" (2015) 3:10 (USA)

Toyota Camry presents "To Be A Dad" (2015) 3:10 (USA)

Last year, Toyota gave us the One Bold Choice campaign with people driving around in new Toyota Camrys doing very unbold things.

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Subaru "You're only young once" (2015) :30 (USA)

Subaru "You're only young once" (2015) :30 (USA)

With a song by Joshua Radin called, "Beautiful Day," this wispy Subaru spot threatens to fly away on its own airiness. Thankfully the reverse aging process of the couple stops before they become toddlers.

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