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Automotive

 

.cars & metal - things that go (ads)

 

VW Golf even if you get distracted.

Some fanciful print ads that demonstrate VW Golf's ability to brake even if you are distracted by, well, fanciful things.

Commercials: 
 

Audi "catch the unseen" (2016) 1:30 (Sweden)

Audi "catch the unseen" (2016) 1:30 (Sweden)

Here's a case study for Audi Sweden that encouraged people to get outside Stockholm and post photos of something other than their food and feet. The result was a lot more photos of Sweden outside the major cities. And one lucky person won an Audi.

 

Ford thinks your feet have got potential

Because your feet can do wonderful things. Everyone from Neil Armstrong to Dorothy from the Wizard of Oz to Michael Jackson and Godzilla are represented here. Fun way to sell the feature of a foot activated lift-gate to open the trunk.

Commercials: 
 

Jeep Renegade 'Dawn of Justice' / Batman vs Superman (2016) :30 (USA)

Jeep Renegade 'Dawn of Justice' / Batman vs Superman (2016) :30 (USA)

Currently airing on CBS, here's Ben Affleck's Batman driving the Batmobile.... eh.. BatJeep? Yes, the BatJeep.

 

Ford "Familien - Part 3" (2016) 5:25 (Denmark)

Ford "Familien - Part 3" (2016) 5:25 (Denmark)

In Part 1 of Ford's Familien, we are introduced to a family who is getting a divorce. The youngest fo the family refuses to get out of the car until they get back together.

 

Ford "Familien - Part 2" (2016) 5:25 (Denmark)

 

Ford "Familien - Part 1" (2016) 5:25 (Denmark)

Ford "Familien - Part 1" (2016) 5:25 (Denmark)

In this three part long-form content for Ford, we watch a little boy refuse to get out of a car because his parents are getting a divorce. His understanding older sister is nice enough to bring him a blanket and book. Ford. The car to make you feel depressed.

 

Goodyear - Made / Dale Earnhardt Jr - (2016) :30 (USA)

Goodyear - Made / Dale Earnhardt Jr - (2016) :30 (USA)

The Malloy Brothers shot this new ad for GSD&M & Goodyear. It shows the coming of age of NASCAR sweetheart Dale Earnhardt Jr, who has been challenged, tested, and run around racetracks until victorious.

 

Hyundai - Better (2016) :60 (USA)

Hyundai - Better (2016) :60 (USA)

We wondered aloud is this ad the little engine that could? Distinct "Iron Man" vibes around that chest-engine.

 

Subaru - Dog Tested / Puppy (2016) :39 (USA)

Subaru - Dog Tested / Puppy (2016) :39 (USA)

Everyone who has combined a baby, naptime, and a car knows this phenomena of the baby waking as soon as the car stops and the scene has been used in countless ads - one of the better ones is McDonald's "Baby".

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