Automotive

 

.cars & metal - things that go (ads)

 

BMW - BMW Puzzle - print, Canada

Concerto, Vancouver riddles us for BMW. There are 80 BMW logos in this ad, one is not quite right.

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The Greenville Humane Society cheeky campaign to snip your pets, sound design by Big Yellow Duck

The Greenville Humane Society and ad agency Erwin-Penland, Greenville, SC created these funny ads to go with the TV spot encouraging people to snip their pets. Because there is no such thing as "safe sex" for pets. The print ads spoof 'personal' ads where cats and dogs seek some naughty time with likeminded, and another one shows all the tricks you can teach a dog and the one trick yu can't.

Meanwhile, Subtle sound design from Big Yellow Duck’s, New York, engineer Keith Hodne played a key role in the TV spot “The Talk” (:30) for the Greenville Humane Society, Greenville, SC. For Hodne the biggest challenge was to replace much of the audio from the original shoot because, among other things, you could hear the dog trainer whispering, "hump" to the dog.

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Mini Cooper - Tiny Test Drive - print. Argentina

DraftFCB Argentina promote the Mini Cooper driver training course. Teeheehee. It may also work with a Smart car. ;)

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Mitsubishi Pajero - Ski Lift Toons - print, New Zealand

These strips ran on the ski lifts that take skiers to the top of New Zealand's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.

Mitsubishi Motors New Zealand Ltd: Pajero Snow Strips
These strips via Clemenger BBDO Wellington ran on the ski lifts that take skiers to the top of NZ's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.

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Lexus - Cheetah / Race - (2008) :60 (Russia)

Lexus - Cheetah / Race - (2008) :60 (Russia)

More "beamvertising" in commercals, this time they race a cheetah through city streets. From CHI&PARTNERS LONDON

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York Region Transit - Vacation Fund, Fridge, Bank account - print, Canada

Cars are expensive to fuel, cleverly illustrated by these double-gauges created by Rao Barrett and Welsh, Toronto. Don't drive. Use public transit.

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Mini Cooper - Rocket - outdoor billboard, South Africa

Mini go one more crazy installation in their worldwide "Lets put real cars as ads everywhere" campaign. This time, it's a mini rocket launch created by King James in Johannesburg.

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Audi Quattro - Grip - print, UK

BBH London explain how Audi's quattro system works without the compliacted technical mumbo-jumbo.

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Volkswagen Polo - Make some noise / I like it - (2008) :40 (South Africa)

Ogilvy, Cape Town remember the nineties - do you?

Chris Gotz : Executive Creative Director
Chris Gotz : Creative Director
Cuanan Cronwright & Jennifer Macfarlane : Copywriter
Johnine Hughes : Agency Producer
Director : Theo Crous & Cuanan Cronwright
Production Company : Bellville Studios & B&S

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China Automobile Association - Mirror / Crossroads - print, China

Ice Cream Communications, China shows you just how tricky driving can get after a drink or two. I dig the idea even if the photoshop seems pretty bad.

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