Automotive

 

.cars & metal - things that go (ads)

 

Renault Clio RS "The ultimate speed date" (2014) 1:50 (Belgium)

Renault Clio RS "The ultimate speed date" (2014) 1:50 (Belgium)

I guess you could say the guys who get into this Renault are unsuspecting.

 

Nissan Sentra - Delft blue People -Brazil print ad

Lew'Lara\TBWA explains: "The campaign was created for the launch of the new Nissan Sentra with 6 airbags. To reinforce the car's high level of safety, we created ads that show, in a playful way, how fragile people are." Yes, as fragile as Delft Blue /Delftware pottery. Or as fragile as our willing suspension of disbelief regarding massive photoshop jobs.

Commercials: 
 

Two Unsuspecting Girls Take The New Renault Clio For A Test Drive - (2013)

Two Unsuspecting Girls Take The New Renault Clio For A Test Drive - (2013)

Just like when the two unsuspecting guys took the Renault Clio out for a test drive, these two unsuspecting girls try out the va-va-voom button.

 

Opel ADAM - The Color Changing Car - Event / stunt (2013) :30 (Denmark)

Opel ADAM - The Color Changing Car - Event / stunt (2013) :30 (Denmark)

Opel ADAM has features and comes in many colors. Many colors. Wait, let me repeat that, many colors. 60.000 exterior and 80.000 interior combinations. Yep. So how do you announce this to a dark wintery Denmark? What Unclegrey did was get an Opel Adam (bright white) and parked it on the high-street, then with the help of KubKub's crazy VJ Thomas Romlöv and Kay&Ndustry DJ Ole Brodersen they made the car change colors like a rock-star all night as stunned bar-hoppers and shoppers passed by. Looks pretty neat, doesn't it?

To ensure that the mesmerized onlookers knew what they were seeing, flyers were given out to interested parties at both ends of the street. It announced the new car and directed people to design their own on the Opel Website.

 

Hyundai - Pipe Job - (2012) :60

Hyundai - Pipe Job - (2012) :60

The decision. The tape. The pipe. The dramatic wait. The breathing, The music swelling. The disappointment.

The new iX35 has 100% water emissions.

 

Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.

"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."

That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.

I mock because I love guys, it's really kinda clever.

 

Mazda, Enjoy More Room

Cute little illustrations. Enjoy more Mazda, with room. That's room. Not zoom. Get it?
Oh, never mind.

Commercials: 
 

The All New Lexus IS - Change Lanes (2013) :60 (USA)

 The All New Lexus IS - Change Lanes (2013) :60 (USA)

Shot by Pretty Bird’s Melina Matsoukas in cooperation with agency Team One, the spot boasts sheen, polish, primp, and fashion—all juxtaposed against the Lexus IS performing furiously on a darkened highway.

 

Ram Trucks - God made a Farmer - (2013) super bowl (USA)

Ram Trucks - God made a Farmer - (2013) super bowl (USA)

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.

 

Jeep - Whole Again - (2013) 2:00 (USA)

Jeep - Whole Again - (2013) 2:00 (USA)

You've been missed. You've been needed. You've been cried for. Prayed for.

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