1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.
"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."
That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.
I mock because I love guys, it's really kinda clever.
Shot by Pretty Bird’s Melina Matsoukas in cooperation with agency Team One, the spot boasts sheen, polish, primp, and fashion—all juxtaposed against the Lexus IS performing furiously on a darkened highway.
Lincoln's “Steer The Script”, started as a Twitter campaign asking fans to tweet their thoughts on the brand using #SteerTheScript, which Jimmy Falon turned into the commercial. Stars tarring RevRun, Wil Wheaton, and Emmitt Smith.