Automotive

 

.cars & metal - things that go (ads)

 

Mercedes E-Class Estate "Transportable banner' (2014) :40 (Belgium)

Mercedes E-Class Estate "Transportable banner' (2014) :40 (Belgium)

BBDO Belgium used some slight-of-hand to promote the roominess of the Mercedes E-Class Estate in a not so roomy place: banner ads.
Simple but fun execution.

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Yamaha "We R1" (2014) 1:12 (Italy)

Yamaha "We R1" (2014) 1:12 (Italy)

A man and his bike is one. Like, really one, straight to the DNA and back. This eye candy motorcycle porn was shot using a variety of cameras, from Arri Aleca's to iPhones, to capture varying details. Pretty cool soundtrack too.

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Lexus "No Limits" (2014) :30 (USA)

Lexus "No Limits" (2014) :30 (USA)

Introducing a 467 HP Lexus. Holy moly that's kind of redonkulous. The car porn almost makes up for the obvious "rules are meant to be broken, speed is meant to be shattered," "walls are meant to be smashed," cliche.

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Lexus "Face Off" (2014) :30 (USA)

Lexus "Face Off" (2014) :30 (USA)

Introducing the first 306 HP Lexus.It's like a big light show on wheels. or something.

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Ford Mondeo "Night Flight" (2014) 1:00 (Norway)

Ford Mondeo  "Night Flight"  (2014) 1:00 (Norway)

Fast and Furious director Rob Cohen directed this ad featuring a sultry female pilot flying in a total black out and landing thanks to the help of a hunky male's ultra bright LCD "runway" lights-- a feature in his new Ford Modeo.

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Ford Explorer "Innovative" (2014) :43 (Israel)

Ford Explorer "Innovative" (2014) :43 (Israel)

Ford Explorer is so innovative even their ads are innovative. This case study shows how BBR Saatchi & Saatchi made some innovative print ads with the help of some QR codes.

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Sixt "The Bear" (2014) :30 (France)

Sixt "The Bear" (2014) :30 (France)

Renting a car from Sixt? It's going to feel so good that a bear might lick honey off your face suggestively and then give you a -- wait for it-- bear hug.

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Sixt "Karate" (2014) :30 (France)

Sixt "Karate" (2014) :30 (France)

Renting a car from Sixt feels so good, you'll temporarily forget about your nasty-ass boss yelling through the phone at you, because a little person will symbolically karate chop your phone.

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Sixt "The Carrot" (2014) :30 (France)

Sixt "The Carrot" (2014) :30 (France)

It feels good to rent a car from Sixt. How good? Good like dancing carrot, good.

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Kia K900 "LeBron NBA Partnership" (2014) :30 (USA)

Kia K900 "LeBron NBA Partnership" (2014) :30 (USA)

Another day, another LeBron James ad. Only this time it's not about Akron or Ohio or basketball, but about the Kia Luxury cap called K900 which sounds more like an 80's movie about a police detective and his sloppy but lovable dog.

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