Automotive

 

.cars & metal - things that go (ads)

 

Subaru - Dog Tested / Puppy (2016) :39 (USA)

Subaru - Dog Tested / Puppy (2016) :39 (USA)

Everyone who has combined a baby, naptime, and a car knows this phenomena of the baby waking as soon as the car stops and the scene has been used in countless ads - one of the better ones is McDonald's "Baby".

 

Buick - Big game meets big day (2016) :30 (USA)

Buick - Big game meets big day (2016) :30 (USA)

This ad feels like a forced match between celebrities already promised a script, and some creatives frantically scrambling to make a script that fits them whilst checking the super bowl ad bingo card "wedding", "american football move".

 

Jeep - 4x4ever (2016) :60 (USA)

Jeep - 4x4ever (2016) :60 (USA)

People drive Jeeps in rough terrain, on long road trips, to houses in the middle of nowhere, through forests where some trees need to pulled out the way. "4 my country how we all started out" with the visual nod to the army Jeep.

 

Prius - The Longest Chase #GoPriusGo (2016) 1:40 (USA)

Prius - The Longest Chase #GoPriusGo  (2016) 1:40 (USA)

Robbers rob a bank, steal a Prius and the longest pursuit happens. Here's how I think this went down, a brief lands on the desk of the creatives asking them to "make Prius cool, please" and frantic idea-making begins.

 

Jeep - "Portraits" (2016) :60 (USA)

Jeep - "Portraits" (2016) :60 (USA)

"In celebration of our 75 years, we salute the faces and the vehicles that embody the spirit of the Jeep brand"

 

WeatherTech - Natural Resource - (2016) :30 (USA)

WeatherTech - Natural Resource - (2016) :30 (USA)

WeatherTech continues their "rah rah Murica!" strategy - which we agree is a wise strategy in the current climate.

 

Prius - Heck on Wheels #GoPriusGo (2016) :90 (USA)

Prius - Heck on Wheels #GoPriusGo (2016) :90 (USA)

This is an extended cut of the :60 that will air during the Super Bowl during the first half. Toyota Prius takes Mr Bland - actually his name is Todd - and has him belt out a hard-rock song while driving to work.

 

Acura NSX - What He Said (2016) :30 (USA)

Acura NSX - What He Said (2016) :30 (USA)

If you've not been living under a rock the past few years, you have at some point run across the video which isolates David Lee Roth's singing voice from the music.

 

Hyundai - First Date / Kevin Hart (2016) :60 (USA)

Hyundai - First Date / Kevin Hart (2016) :60 (USA)

Kevin Hart stars as the super protective dad in this Super bowl spot from INNOCEAN. Not liking the look of her beau, he offers his car to the young man for the evening and that way he can stalk their date-night.

 

Kia Optima - Walken Closet - (2016) :90 (USA)

Kia Optima - Walken Closet - (2016) :90 (USA)

It's a well known fact that Christopher Walken can talk about bean salad and make it sound trademark Christopher Walken dramatic, so why not have him sell a Kia car by using sock puppets? The worst part of the ad is the pun; "check the Walken closet"

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