Automotive

 

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Porsche - 911 Rear Horsepower Billboards - China

Fred & Farid continue selling Porsche's with huge visual billboards in China.
The 911 is the unique car with the engine placed in the back. "This campaign is a metaphor of Porsche's unique rear engine design." Also, these billboards are really huge.

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Hyundai - Dad's Sixth Sense - (2014) :30 (USA)

Hyundai - Dad's Sixth Sense - (2014) :30 (USA)

"Remember when only dad could save the day?" Frankly, no. And I think there will be a knee-jerk reaction to that line from a lot of people. But that's the fault of the line, not the concept. The line is trying to be cutesy.

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Audi "A Special Message from Sarah McLachlan" (2014) 1:00 (USA)

Audi "A Special Message from Sarah McLachlan" (2014) 1:00 (USA)

Sarah McLachlan makes fun of her uber-depressing save-the animals spots for an Audi Super Bowl teaser spot. In it she sings some made up song about a made up animal.

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Interstate Batteries "No battery lasts longer" (2014) :30 (USA)

Interstate Batteries "No battery lasts longer" (2014) :30 (USA)

No battery lasts longer. As evidenced by the music coming from a 1949 Studebaker Champion Starlight Coupe . Simple premise, nice insight.

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Subaru "They Lived" (2014) :30 (USA)

Subaru "They Lived" (2014) :30 (USA)

This spot features the actual cars from drivers who walked away. It's a nice to see people looking at that wreckage and saying "They Lived," over and over again. A nice powerful sentiment. Buy this car and you will live, even if you get in a horrific accident.

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Die ŠKODA "Gefällt-mir-Wochen" (2014) :30 (Germany)

Die ŠKODA "Gefällt-mir-Wochen" (2014) :30 (Germany)

Someone told me the German VO in this spot for the ŠKODA- Yeti is saying something along the lines of: "The Škoda 'like-weeks' -- Get Germany's awarded brand now. Finance many models without interest or deposit."

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Go fishing with Land Rover

The triumphant hand holding the salmon adds a serious level of goofiness to what might have been your regular old "get out there in your big SUV" ad.

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Toyota Camry SE - Toyota Camry Thrill Ride - (2013) :60 (USA)

Toyota Camry SE - Toyota Camry Thrill Ride - (2013) :60 (USA)

A Toyota Camry. Not the most exciting automobile, is it? Well you're wrong, at least that's what I gather from this demonstration idea that turned a short drive in a Camry into a roller coaster type ride worthy of Magic Mountain. People are thrilled to be swooshing up, down, sideways and in - oh my - reverse. Looks like it was a fun ride with a "professional driver, do not attempt", but better still are the genuinely squee-surprised reactions from people who did not expect this. Everybody say weee!

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Porsche - "Away" - China

In this campaign from Porsche China, called "Away" and created by Fred & Farid Shanghai the visual barely even shows the car, because it's too quick to drive away. This campaign was awarded at Grand Prix Stratégies Amaury Medias Du Luxe 2013.

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Toyota Corolla - Style Never Goes Out Of Style / Elevate - (2013) :60 (USA)

Toyota Corolla - Style Never Goes Out Of Style / Elevate - (2013) :60 (USA)

Biscuit director Andreas Nilsson takes viewers through a time warp in this new spot for the Toyota Corolla via Saatchi & Saatchi LA.

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