Be it track, snow or asphalt, Audi is known for bringing innovation to every course. And now it's also true on the football/soccer field. Audi has developed the Audi Player Index for Major League Soccer. What is that, you ask?
Here's a case study for Audi Sweden that encouraged people to get outside Stockholm and post photos of something other than their food and feet. The result was a lot more photos of Sweden outside the major cities. And one lucky person won an Audi.
Because your feet can do wonderful things. Everyone from Neil Armstrong to Dorothy from the Wizard of Oz to Michael Jackson and Godzilla are represented here. Fun way to sell the feature of a foot activated lift-gate to open the trunk.