Automotive

 

.cars & metal - things that go (ads)

 

Porsche - "Away" - China

In this campaign from Porsche China, called "Away" and created by Fred & Farid Shanghai the visual barely even shows the car, because it's too quick to drive away. This campaign was awarded at Grand Prix Stratégies Amaury Medias Du Luxe 2013.

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Toyota Corolla - Style Never Goes Out Of Style / Elevate - (2013) :60 (USA)

Toyota Corolla - Style Never Goes Out Of Style / Elevate - (2013) :60 (USA)

Biscuit director Andreas Nilsson takes viewers through a time warp in this new spot for the Toyota Corolla via Saatchi & Saatchi LA.

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Interstate Batteries are outrageously dependable.

How dependable is Interstate Batteries? Outrageously dependable. I had no idea Santa Claus was considered dependable, so much as "guy who works once a year." Any port in an analogy storm, I guess.

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Kia Soul - Hamster makeover / Lady Gaga "Applause" - (2013) :90 (USA)

Kia Soul - Hamster makeover / Lady Gaga "Applause" - (2013) :90 (USA)

It's sleeker, sexier and more sophisticated than ever. The symbioses between pop artists new releases and car models trying to revamp their image... Lady Gaga was shopping around "Applause" to anyone who wanted it, because we all know that the commercial break is the new Billboard, and her famous name is the new youtube clickbait. Don't expect the combination to make any sense.

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Kol Kid - Jack-in-the-Box (2013) :30 (USA)

Kol Kid - Jack-in-the-Box (2013) :30 (USA)

The sad sigh and yawn at the end makes this ad. Remember your wind-up toy, dear parent? Yes, yes you do.

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VW Beetle Cabrio: Father & Sun

Feeling all retro, this ad is like the pale dusty palette of the late 60s. If you squint for a second you might even believe it's an original Volkswagen ad. Then you realize it's the new beetle, and a cab to boot.

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Ford Focus gives you three reasons to go against the flow.

This ad is so silly, I love it. Also it's great because the ad is using the Focus as a signature, not as a Giant Ass Display. Maybe they can get away with it because the dealers don't have as much sway in Israel as they do in the States.

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Honda - Hands - (2013) 2:00 (UK)

Honda - Hands - (2013) 2:00 (UK)

With "Honda - Hands" w+k celebrate the curiosity of Honda engineers, that brought us small aircraft, mopeds, motorcycles, self-driving lawn mowers, walking talking robots and of course - cars.

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Kia - Kia corners / Newspaper man / Busker / Street walker - posters / billboards

Corner-posters? Billboards that use an angle? Oh hells yes we've seen this before. The idea here is to convey that car takes corners well. Despite there being no car seen, so at least that's new.

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KTM "Ready To Race" (2013) :30 (U.S.A.)

KTM "Ready To Race" (2013) :30 (U.S.A.)

The first television spot for off-road, street and sport motorcycle company KTM features Ryan Dungey, Marvin Musquin and Ken Roczen, and dubstep.

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